This year was a whirlwind of a year. I learned A LOT about my business and what I am capable of. At the beginning of 2018, I made the decision to mostly focus on Invitation designs. I still did a little bit of business branding throughout the year but marketing wise I mainly focused on invitations (party in particular)!
I created a TON of new designs and added them both to my print shop and my Etsy shop. I also restructured my pricing of printed invitations from selling them in sets to individual invites. This worked great because I was also getting tons of questions about ordering specific amounts.
One of the problems I came across this year (more on the backend of things for me) was that I feel like I have been doing double the work by managing my Etsy shop and my website shop. After sitting down and looking back over all my sales from 2018 and taking a little mini-poll on Instagram I realized that majority of people not only preferred purchasing from Etsy but that most of my website orders came from Etsy.
So moving forward with 2019 I redesigned my website and took off my e-commerce shop! I realized that if most all my orders were on Etsy or coming from Etsy I would rather focus my time and energy into managing just ONE shop instead of two!
By focusing solely on Etsy it will allow me more time to manage that shop, focus on blogging, create a bunch of new listings and structure things the way that I need to. Also, it is so much easier to message customers from there and keep everything together in one place. So for 2019, I will be adding more designs, services and PRINTED options to Etsy!
Any of the items you see now are always available for print until I get some printed options on there just send me a message or email or fill out the form here and we I can send you a customized quote!
On that topic, I obviously do not need an online store at the moment since I will be solely selling via Etsy (except for custom orders). You will notice that the website is fresh and NEW! It focuses on highlighting more about myself, my work, the custom order process, the blog and of course linking straight to the shop.
I would LOVE to hear what you all think of the new changes and the new website! Get ready for a bunch of new designs, new products, and some fun blog posts this year. I can’t wait to see what 2019 brings!